The Vegan Travel Guide required exciting new branding that incorporated the fun upbeat elements of the business. It was important to Sarah to differentiate The Vegan Travel Guide from other vegan business and make it accessible to everyone (vegan or not!), and to represent their strong social media community and appeal to their key demographic user.
Accompanying the brand, their new site needed to be bright, bold and colourful whilst making the user experience as easy to navigate as possible. The premise would be for all Vegan-friendly businesses to be able to have a listing on the site, and feature on the ‘Plan your trip’ section. There was also the requirement to create an approval step so that the team where able to contact the business should they need to confirm any details.