For Spiral, it was all about getting the balance right between their rich history and their focus for future growth and development. They had a strong brand identity, but needed their offering presenting in a way that had maximum appeal visually but also provided enough relevant information to ultimately generate new business. The site would be lead by the fantastic imagery of past projects, supported by additional photography, and would need to be fully responsive across all devices. Content and copy from their old site was entirely remodelled, using a combination of technical specification contrasted with a narrative that reinforced their position at the forefront of the industry and their reputation as manufacturers of the highest quality products.
- Creation of a website that fitted with Spiral’s strong brand identity, presented their offering in a way that had maximum appeal visually with enough relevant information to ultimately generate new business. It needed to be fully responsive across all devices, led by strong imagery and focussed on the high quality of their work.
- Following the website launch, development of a 12-month social media campaign created engagement and drove traffic to the site, showcasing their projects and harnessing the power of their imagery.
- Development of a video which showcased Spiral’s unique combination of traditional and modern manufacturing methods, to be used for additional engagement as paid social media content – including all storyboarding, editing and motion graphic elements.