PANINI

A video campaign for a world-famous brand

THE

CLIENT

Founded in Modena in 1961, Panini are famous the world over for their collectables and trading cards, and are affiliated with some of the globe’s biggest brands – such as FIFA, Disney and even Harry Potter! A creative business themselves, Panini UK were after something a little different to celebrate the EUFA Women’s Euro 2017– which is where we came in!

THE

BRIEF

To promote the launch of the sticker collection, Panini needed a campaign to run across social media accounts. We developed the storyboard, narrative and interview questions, which we took to the England Women’s football team to create an upbeat and engaging video which celebrated the achievement of the team and the fun of collecting stickers throughout the event.
Subsequently, we developed an additional nostalgia piece to celebrate 50 years of World Cup sticker collections. Looking at each world cup since 1978, we created videos which incorporated styling from each era and a combination of motion graphics, photography and iconic video footage.

THE

IMPLEMENTATION

  • Development of a compelling and engaging video for use across social media, celebrating the UEFA Women’s Euro 2016 competition – including storyboarding and interviewing the England team, editing and outputting the final video
  • Creation of 7 videos as a nostalgia piece to celebrate the World Cup sticker albums throughout the years.

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