JOHAN CRUYFF

INSTITUTE

A video campaign for a world-famous brand

THE

CLIENT

The Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management. With offices in Amsterdam, Barcelona, Stockholm, Mexico and Peru they offer 100% sports orientated training programmes on Sports Management, Sports Marketing, Football Business and Coaching.

THE

BRIEF

As one of the main sponsors of The National Sports Expo in Rotterdam, The Johan Cruyff institute wanted to create a series of engaging talking head videos which featured their alumni students, who were speaking at the event and a main promo video to document the day.

THE

IMPLEMENTATION

  • Development of a series of engaging videos for use across social media, that showcase the alumni students and the sponsorship of the National Sports Expo in Rotterdam.
  • Dutch to English translation services

  • Creation of 5 videos shot in HD 4k all sized correctly for all social channels and embedding for website.

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