Afool

Bamboo shirts for the successfully minded.

THE

CLIENT

Working with a brand from the ground up is something special, so we were really excited to be approached to work with Afool – a brand new men’s clothing range.

With a strong brand identity and ethos, this premium clothing line focusses on sustainability, ethical supply-chain management and an overarching philosophy of achieving a success mindset in all areas of life.

Created by Angus, an ex-Marine with a passion for creating a brand for the modern conscious consumer, Afool encompasses what so many people want in today’s world – positivity, self-belief and achievement through hard work.

THE

BRIEF

We were tasked with bringing the product to market, working across the board on a variety of elements and campaigns.

An inspiring website that fully communicated the ethos of the brand was essential, incorporating intuitive and easy to manage ecommerce functionality. The inspiration was, of course, the compelling mission statement of the brand, with the designs incorporating clean, minimalist visuals and beautifully created pages that take the user on the journey of the brand.

Video is a key element incorporated into the site providing visually stimulating content, that could also be used across social media channels. We created 4 studio-shot videos, featuring a narrative of what it means to be successful, managing the process from start to finish including actor coordination, storyboarding & pre-production planning, shooting and all post-production editing.

Social media was planned and implemented throughout the pre-launch, launch and post-launch period, featuring clever creative design and video teaser snippets, with a focus on building brand recognition and reputation followed by a sales drive once the site and products were live.

As part of managing social channels we ran several targeted paid social campaigns each month, building the audience and keeping them engaged and excited for launch and beyond.

THE

IMPLEMENTATION

  • An inspiring ecommerce website, with user-friendly functionality and ease of use for customers, along with beautiful, modern, minimalist design that is on-brand.
  • A series of studio-shot videos featuring people who embody the success mindset, fully managed from storyboarding through to distribution and implementation, and everything in between.
  • Social media management across multiple channels, including copywriting, creative design and video elements.
  • Paid social management incorporating research and defining audiences, AB testing, budget management and analytics.